If you use part of your home as a photography studio or home office, chances are this is a big opportunity for a substantial tax write-off! Click below for a free download of the template I use to calculate my home office deduction:     Determining What Areas Qualify The first step is to determine what areas of your […]

Life is unpredictable. After you’ve set up your business as an LLC in one state, the day might come that you’ll have to move your business to a different state. I recently moved from Jersey City to Westchester County and had to figure out how to move my LLC from NJ to NY. It did involve some […]

If you’re a professional photographer in the state of NJ, chances are you might be required to collect sales tax for some of your products. Here’s a video explaining what types of sales are eligible, how to register to collect taxes, and how to remit your taxes to the state:       TIPS & RESOURCES: […]

I got to do one of my favorite things this week – I got to conspire with Jamie to plan & photograph his surprise Central Park proposal to his girlfriend (now fiancée!) while they were on a weekend vacation in NYC! This Toronto couple was in NYC for the weekend so Jamie thought it would be the perfect […]

Welcome to my home studio in Jersey City! When I first started hunting for condos after graduating college, I wanted to find a place that I could both live in and also use as a home office & photography studio for my business. This condo (ironically the first unit I even looked at!) turned out to be the perfect fit […]

Juhee proposed to Gabby on the most beautiful NYC day with the view of the skyline in the background. Juhee, who’s from Maine, and Gabby, who’s from Texas, first met in New York City, so Juhee thought it would be the perfect location to ask her to be his wife. Brooklyn Bridge Park in Dumbo […]

One of my favorite things about my job is that it brings me to amazing locations all over the tri-state area. This week, it brought me to this gorgeous sunflower field in North Jersey for Sarah & Andy’s engagement session! How cute is this sign, made from scratch by Sarah! Is it just me or is it […]

Brandon proposed to Michelle this weekend at Top of the Rock while they were in NYC for the weekend. After getting up to the 68th floor of Rockefeller Center, he got down on one knee and popped the question with the breathtaking view of the city as a backdrop! Of course, she said yes! When […]

Jolie and Andrew got married this weekend in an intimate Central Park wedding at Wagner Cove, on the most beautiful summer day. Their friend Spencer officiated a short and sweet ceremony in the presence of their closest family and friends. After reading their self-written vows and exchanging rings, they were pronounced husband and wife! Congratulations, […]

Molly and Joe were all smiles for their brewery engagement session at Industrial Arts Brewing Company. The theme for their wedding is beer-inspired, so they thought what better place to take their engagement photos than at a brewery! Industrial Arts Brewery Company had the perfect mix of industrial decor, string lights, a large outdoor space, […]

Greg planned such a thoughtful proposal to Erica at Cooper River Park yesterday. Their dog Zoey even helped him pop the question! Greg and Erica had the day off on Monday so they decided to go on a walk through Cooper River Park in South Jersey. Little did Erica know that Greg had actually been […]

After dating for over a decade, Donna & Keith are officially getting married! We took their engagement photos at Branch Brook Park this weekend (in the middle of the heat wave!). Can’t wait for 7.18.19!! We finished up our shoot with some photos of them in their matching Normoyle jerseys! Congratulations, Donna & Keith! 💍 See […]

Is this not the most romantic proposal ever?? Joseph surprised Tiffany with an incredible Times Square rooftop proposal while they were in NYC for the weekend. Their family flew in from all over the country (and world!) to be able to celebrate with the newly engaged couple!!   💍 See more proposal stories here or learn about […]

Despite the fact that Neal was miles away working as a resident at Brown University in RI, he managed to pull off an elaborate, romantic proposal to his girlfriend (now fiancée!) Ankita in Hillsborough, NJ this weekend. Little did Ankita know that all of her friends & family were in on the plan. This past […]

One of the most crucial tasks to do while scaling your wedding photography business is to collect data and stats about as many areas of your business as you can. The main document where I store all of my client information is my LTD (life-to-date) Excel Spreadsheet.     This is where I store ALL the data related […]

  If you’ve decided that this is the year that you’re going to make your business official – hooray! After creating an LLC, the first step towards separating your personal and business finances is creating a Small Business Checking Account. Keeping your accounts separate is not only required in order to maintain your “corporate veil” and be […]

When your couple is willing to wake up at the crack of dawn to catch some snow & a beautiful sunrise, that’s the definition of ideal clients! Get ready to “😍” at this gorgeous couple! It was 35° and windy but Christina & Dan were such troopers! Watch Christina & Dan’s engagement video to hear more […]

Kajal and Vibhor chose to celebrate their 5-year wedding anniversary with a fall anniversary session amidst the fall foliage at Palisades Interstate Park. The weather was meh but the foliage was PERFECT, so we made it work! I’m so grateful that Kajal & Vibhor were such troopers and didn’t mind shooting in the rain. Happy Anniversary, you two! Wishing you […]

Amanda & Mark’s engagement session had all the elements of a cozy fall picnic – knit blankets, coffee, s’mores, fall foliage, and a beautiful lakeside backdrop at Rock Island! 💍 See more engagement sessions here or learn about proposal packages here.

It was so exciting to be able to help David plan and capture his proposal to Rebekka in Central Park this week! These two flew into NYC from Texas and on their last day here, David popped the question! David & I chose this spot in Central Park because it had the perfect mixture of nature, skyline, and the Gapstow Bridge […]

Having gone to college with Ashley, it was an extra special honor to get to be a part of Ashley & Mike’s special day and to witness their stunning wedding on the eastern tip of the Hamptons in Montauk, NY. These high school sweethearts’ love story will make you believe in the resilience of true young love. They started dating back in […]

Kyle proposed to Megan at the Tarrytown waterfront at Pierson Park, with views of the Tappan Zee Bridge and Hudson River in the background. As an added surprise, friends and family joined the newly-engaged couple to celebrate afterwards! Photos by Luxury NY Proposal Photographer Lin Pernille. 💍 See more proposal stories here or learn about proposal packages here.

Pretty blush pinks, tons of greenery, views of the Hudson River, and spontaneous tears of joy all day long – check out Kristen & Michael’s beautiful Hudson Valley wedding at The Grandview in Poughkeepsie! The girls got ready in the nearby Grand Hotel, with views of the Mid-Hudson Bridge right outside their window. How great are this flower […]

Last week I got to photograph this natural, carefree, gorgeous couple in the lush green meadows of Cheesequake State Park. Ashley & Mike were pretty much the dream couple to photograph – they kept each other laughing the whole time and they had no problem taking off their shoes or walking through puddles to get the […]

Lucy & Phil got married in a beautiful winter wedding in early December at The Garrison in the Hudson Valley. The girls’ leafy, cranberry-accented floral arrangements and the bridesmaids’ flowy dusty blue  dresses were perfect for an elegant winter wedding. The Garrison was the perfect location for their wedding. Both Lucy & Phil are avid hikers, […]

Pumpkins, cider, caramel apples, and pretty views… Destiny & Mark’s engagement shoot at Split Rock Reservoir had all of the fall essentials! I got the capture Mark’s proposal to Destiny over the summer and I’m so excited I got to photograph their engagement photos as well! Happy wedding planning, Destiny & Mark! Can’t wait to photograph your wedding […]